Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] @jaybaer [link] Top

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Downloadable reports that enable you to capture viewer information. Social media posting.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Analytical Thinking.

Social Media 131

Social Media Work Management Marketing Management Media 131

SalesIntel

OCTOBER 26, 2022

Here are some key concepts to consider when showcasing your product’s value. . Before you can connect with your audience and sell your SaaS product, you must understand their challenges, behaviors, and place in the customer journey. Action – the lead is ready to transact and become a customer, purchasing your product.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Social Media is not the future, it’s present day mainstream business. link] Production Video Services Well, I must say…I found this blog post via Twitter.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. I also recommend it on the iPad. link] Paige Holden Great question.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Optinmonster

FEBRUARY 10, 2020

But even more than that, businesses were able to share large amounts of helpful information with their clients. Here are a few ways Starbucks attracts customers through inbound marketing: News and Stories: Rather than writing blogs, infographics, or ebooks , they write educational news stories to spread on social media.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Nice post, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. How do we help the client sale its product? Hope everyone is having a great day!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? I've definitely had some good experiences with your product.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Use the Ad Builder feature to create profitable ads after researching how your competitors and other advertisers promote services and products in the same niches. SEMrush provides three standard monthly plans: Pro plan at $99.95. Guru plan at $199.95.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. Awesome information!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. They’ve been around for a long time but I’d still consider them social media where conversation occurs.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Be remarkable.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Webbiquity

AUGUST 28, 2012

’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Include information that proves you’re human.” ” 9 social media hacks you need to embrace now by iMedia Connection. Content needs to be informational and neutral in tone.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Can you blame them?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. That said, you kind of lose me with a disavowal of social media to meet potential customers for your brand. .&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Well, almost.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. link] Beth_Carroll Are You Taking Social Media Shortcuts? Howell Are you taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” Consumer’s who get it, want it.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Thanks for reminding brands that the customers need some attention as much as the product/service. So for social media success the big question is HOW you harvest. interviews? via SoMe?)?

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JUNE 8, 2010

One of their clients is SunButter , a spreadable food product made entirely from sunflower seeds. SunButter could credibly answer those questions, and introduce their product in a helpful way. Be there to be helpful to people who are in need of a service or a product. That’s the Opportunity Economy at work.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. This information was helpful for someone who has not used social media.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167