multi-touch 
SmartBug Media
JUNE 22, 2020
As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. Set Up Marketo’s Advanced Reporting.
SmartBug Media
JANUARY 15, 2021
The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process.
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SmartBug Media
SEPTEMBER 7, 2020
Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. On the MPI Pipeline Dashboard: You can view each of the following by first-touch or multi-touch attribution. This is used for calculating first-touch attribution.
Adobe Experience Cloud Blog
JANUARY 7, 2020
I believe that the purpose of marketing is to grow a company, so I am a big believer in measuring marketing to revenue. We, of course, use Bizible for multi-touch attribution tracking and optimization, including for all of our ABM efforts. ABM is not an inexpensive marketing motion. Bringing it all together.
OutboundView
FEBRUARY 28, 2019
The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.
ViewPoint
MAY 30, 2012
Inbound: A Balance that Still Requires Personal Contact. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media.
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. Luckily, he had some suggestions: Accept that buyers are in control: We as marketers live in a new world. 10 Ways Marketing Automation and Inbound Marketing Work Together.
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