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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. A great content marketing strategy creates brand awareness, drives traffic and generates quality leads.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. How can marketers efficiently meet both buyer expectations and their own corporate objectives? B2B marketing teams will be held accountable for more of the lead-to-revenue process. HubSpot ).

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. This product wasn’t new to the market. Another $1.1

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are you paid enough? new salary survey released

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation!

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

But the rules surrounding content production as well as our understanding of it as marketers has changed. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Different types of media can be utilized to improve your organization's value creation initiatives.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).