Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 77

Hubspot

APRIL 27, 2015

As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

SEPTEMBER 22, 2014

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Hubspot

JUNE 17, 2014

But today, it seems like content marketers are finally being taken seriously. According to a recent eMarketer report , content marketers are not only saying sayonara to the fight for budget -- they''re actually getting more budget to produce more and better results. And unfortunately.

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Spending 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Marketing Charts ). And their competition.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100