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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics.

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3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

Content Standard

Content marketing is progressively working its way into the marketing strategies, budgets, and job titles of B2B organizations. According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014.

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Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them?

Hubspot

But today, it seems like content marketers are finally being taken seriously. According to a recent eMarketer report , content marketers are not only saying sayonara to the fight for budget -- they''re actually getting more budget to produce more and better results. And unfortunately.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! Published by Hubspot, May 2010.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Marketing Charts ). And their competition.