B2B Marketing Analytics

OCTOBER 20, 2019

Given the growing scrutiny around marketing budgets and the asks across the c-suite for ROI from the marketing spend , these analytics powered optimization process is critical to keep fueling the demand generation engine and at the same time delivering the ROI for growth marketing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Vision Edge Marketing

MAY 17, 2022

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Performance management dashboards provide insight into the effectiveness of Marketing’s strategies and associated programs. .

Marketing Attribution 181

Marketing Attribution Multi-Touch Attribution Work Management Effectiveness 181

Outgrow

MAY 17, 2022

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Tom: So, it tracks multilevel attribution. We can do that on the multi-touch attribution side.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Kevin Indig

FEBRUARY 27, 2023

The majority of companies can’t operate on a Growth OS like Facebook because they don’t have enough users or customers to generate enough data. They’re doing Marketing, not Growth. Quant models vs. qualitative data I’ve yet to see a good attribution model for SEO for a company with a sales funnel.

Multi-Touch Attribution 65

Multi-Touch Attribution SEO Lead Ranking Top of Funnel 65

MKT1

DECEMBER 12, 2023

The goal is teach you how to run campaigns that drive meaningful—or even step-change—growth. This is part 3 of 3 of my growth marketing strategy series. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Aberdeen

NOVEMBER 18, 2019

You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. However, this can also be a problem when it comes to finding outstanding marketing podcasts that aren’t just focused on fluff, but are data-driven. Marketing School.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

chiefmartech

AUGUST 5, 2019

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

OCTOBER 2, 2019

This is why we're investing so much effort in tightly integrating HubSpot's Marketing Hub with the CRM -- to give your team a unified view of the customer experience, which allows you to create truly personalized experiences across all channels, and to help you properly measure your success as a marketer.

CRM 76

CRM Work Management Marketing Management CMS Development 76

SnapApp

DECEMBER 12, 2017

It’s not just AI driving the growth and adoption of marketing automation, either. Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Ron Sela Consulting | Growth Marketing Advisor. . . Jostle | Growth Marketing Director. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

FEBRUARY 25, 2022

The company’s Acoustic Campaign platform offers the following capabilities: Drag-and-drop composing experience enables marketers of all levels to build emails without writing a single line of code. This includes cross-channel, multi-touch and multi-wave campaigns. It has raised a total of $74M in venture funding.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121