Remove Generation Remove Opt-out Remove Privacy Protection Remove Transparency
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. We ensure that data sharing through CE complies with our industry-leading privacy practices. Since 2021, we’ve sent more than 100 million privacy notices.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Undertaking this analysis is neither swift nor straightforward.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Customer behavior is less transparent. It’s not uncommon for a search to generate local listings, image and video results, quick answers and people also ask results, news stories, product/shopping results and more. It is not sufficient to publish a keyword-optimized piece of content and hope the search engines figure out how to use it.

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. Why we got certified.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Transparency is the foundation of building trust.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. . Using reputable email marketing software will help make sure you have these protections in place for your email strategy.