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Going back to basics: Marketing as a conversation

Martech

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

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9 Companies Using Live Website Chat in a Creative Way

Hubspot

Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. 3) Canyon : Multilingual Chat Support.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. Why does this matter to technology and marketing professionals?

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3 lessons learned from B2B sales’ digital transformation [2021]

Sana Commerce

whether market-, business-, or customer-related. especially for B2B sales teams. Today: 96% of B2B sales teams have fully or partially shifted to remote, digitally-enabled selling. And how can it benefit B2B sales teams, their buyers, and their organizations? E-commerce is already a critical tool for sales teams.