6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Only B2B

FEBRUARY 6, 2024

Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage. Source: “ The State of B2B Intent Data 2023 “) Reach high-value prospects before your competitors will! OnlyB2B don’t just offer data; we empower you to leverage it effectively.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

ClickZ

JANUARY 15, 2021

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox DCO: Scaling personalization. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114