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15 cutting-edge tools every B2B marketer should know

Martech

A new secret weapon for lead qualification, too. Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. Widely used by publishers and event organizers, it will work well in tech and industrial categories.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. A successful ABM strategy, at the end of the day, has to be focused on generating more leads. Targeted campaigns are run to convert VIP prospects.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

It also describes how each step leads to the next. So you can ensure your buyer’s journey doesn’t have gaps that cause leads to drop out of your funnel. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements.

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Forrester DMP report 2019: Adobe and Salesforce lead the pack

ClickZ

A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. The seven DMP vendors: how they were evaluated and how they ranked. Forrester’s analysis found that Adobe and Salesforce were leading the DMP market.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

Demandbase is one of the leading providers of account based marketing technology to B2B companies. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Peter: Sure.

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.