Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. A new secret weapon for lead qualification, too.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Valasys

AUGUST 12, 2019

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. A successful ABM strategy, at the end of the day, has to be focused on generating more leads. Targeted campaigns are run to convert VIP prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Terminus

DECEMBER 9, 2020

That’s why we put together this resource that can help marketing team members navigate this conversation with their leadership team and/or help VPs or CMOs sell the value of ABM to all revenue teams. percent of leads generated become closed revenue. Is ABM just a technology? – SiriusDecisions Only 0.75

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52