Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Using revenue cycle analytics to determine what sources of leads converts the highest or the fastest can help the two teams prioritize activities to fill the funnel with desired type of lead. This allows sales teams more visibility into real-time actions of prospects being tracked in the revenue cycle funnel.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Better communication between departments, means less leads left sitting on the table because they were marked as ‘not a fit’. More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods.

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Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. That is marketing’s new role. Business Analyst. How are you a Revenue Marketer?

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Adobe Experience Cloud Blog

OCTOBER 28, 2011

They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. Your Lead Nurturing Is Spotty. Once those prospects are in your sales funnel, they should be integrated into a well-timed, regular touch program. What happened?

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Adobe Experience Cloud Blog

APRIL 6, 2011

You can create alerts to check in when leads go stale or trigger automatic reactions when leads move between stages. To build the strongest lead-nurturing program, you need to understand how different types of prospects move through the stages. Defining each stage of the revenue cycle is essential.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Develop (nurture): promote prospects through the buying cycle by providing the right communication and engagement at each step. Lead nurture campaigns using thought leadership content is a key element here. What lead management metrics are most used? We would love to hear about it!

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Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Lead Nurturing. Let’s say you are targeting Top Of the Funnel leads (TOFU). Creating a Lead Nurturing Workflow.

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Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Sales Forecasting. Marketing Automation.

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Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Without strategy, people, and process, Marketo is just another email tool. Let’s get started: Marketing Strategy.

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SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

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Adobe Experience Cloud Blog

MARCH 14, 2013

Works well when the majority of investments are made in lead generation instead of lead nurturing. Gives straightforward insight into “investment per” lead metrics. Attributes too much credit to lead generation programs and not enough to nurturing touches or contributions from Sales. Quality trumps quantity.

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