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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

They want; Direct contact with e-commerce company representatives Real-time, live support with quicker responses Being genuine about solving customer problems FAQs Page A user-friendly site Personalization and Empathy Efficient Order Tracking Read More: How Fast Should A Web Page Load In 2024? By WOWing them, you get WOM (Word-of-Mouth).

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Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. FAQ (Frequently Asked Questions) A list of questions and answers to help you quickly find what you’re looking for. It’s like the “Coming Soon” sign on a movie poster.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

They don’t conflate WOM with a stranger’s review online. FAQs Why are online reviews significant for consumers? Age and experience Older individuals, particularly those less accustomed to digital platforms, often exhibit more skepticism towards online reviews. This is the group who may have a larger circle of information sources, too.

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. FAQs What is the difference between a marketing plan and a sales plan?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.