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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. A higher RPR means solid customer loyalty—indicating that customers are satisfied with their previous experiences and products. Why Does RPR Matter?

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. FAQs What is the difference between a marketing plan and a sales plan?

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Making Sense of Marketing Acronyms: Part 3

Bluetext

NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. It’s like the “Coming Soon” sign on a movie poster.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Rewards for Using Self-Service Channels.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Rewards for Using Self-Service Channels.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I could just as easily say that the telephone, email, direct mail or frequent shopper/loyalty cards has already enabled companies to make influencer outreach a foundational marketing tactic. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results.