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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Then, use Facebook to bring out the human side of your company. Make your company come alive.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. Internal web 2.0.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The duck has 165,000 facebook fans in the US. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Name recognition increased 67% after two years of running the commercials.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. Theme: Contempt by Vault9.

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Use Twitter to link to your press releases, new product information, or events.