Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Have you read the Terms link provided by Facebook, Twitter or YouTube? Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one. Maybe Tornados will send me some to review?

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

FEBRUARY 5, 2010

I also really like the picture's position on the far right. Herr / @MsHerr Love that you're moving to headliner position on C & C. I’m leaning towards #1 the most because of the position of the photo and the color, but am put off by the sparkles. As another comment noted, it anchors the header better.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I see this as a natural for Twitter, but Jay is right to point out the shortcomings of most companies when it comes to their facebook and blog approach.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Are You Growing Enough Voices [link] Steve Woodruff Very excited for you and with you, Jay.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? (I also recommend it on the iPad. Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, don’t be afraid to link to other posts or resources from within your posts. Not in an obnoxious way, but if you’ve written other stuff that expands on the subject at hand, link away.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JUNE 3, 2010

Great analogy.

Social Media 157

Social Media Media PR Webinar Metrics 157

Optinmonster

FEBRUARY 10, 2020

A Store Locator on Their Facebook Page: To help customers find them more easily, Starbucks has a store locator embedded directly on their Facebook page : They don’t shout it from the rooftops, but this small feature is there to help their loyal customers when needed. YouTube, Facebook, Twitter, Google? Master Your Technical SEO.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. But yet, the fact that true conversations per se are unlikely shouldn’t serve as sufficient cultural permission to turn social media into Headline News.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research. Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

AUGUST 28, 2012

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. How To Write Your Social Media Plan in 8 Steps by Social Media Today.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

AUGUST 4, 2010

' When you provide an answer like in The Tale Of Amy you are putting your self in difficult position. So I turned to their social media platforms of choice (Hampton on Facebook, HamptonFYI on Twitter) and registered my dissatisfaction with lack of response. And it is very unlikely that the customer will return. side of neg.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40