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Super Bowl commercials and strategies to watch for

Martech

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Some brands are rolling out interactive contests to build more hype and engagement. Many of the services provide a free trial.

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How B2B influencer marketing will grow your brand

Sprout Social

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Here’s how.

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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. For example, in 2007, when Apple launched the first iPhone, it completely changed what consumers expect from a phone.

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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. The best rule of thumb?

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Video for Financial Services: Banking and Beyond

Vidyard

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. This shift has also impacted brand loyalty.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” A good example is the Pokémon Go app from Niantic Inc. Here is an example.). on YouTube or Facebook), or in a specially designed room with large screens all around.

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Video for Financial Services: Banking and Beyond

Vidyard

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.