SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Check out her presentation here. . The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Check out her presentation here. Inspiring stuff.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Lead Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

APRIL 11, 2019

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. So, what exactly does a business have to gain from throwing their weight behind content marketing? Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. That’s fair.

Conference 72

Conference Lead Generation Work Management Marketing Management 72