Martech

AUGUST 2, 2022

Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) stacks quickly start to look very different; the long tail of products found in stacks is very long. In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform.

Marketing Automation Services 124

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 124

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Why content marketing is the smartest investment you can make right now. Content is the most logical place to reallocate event marketing and paid media budgets.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

SmartBug Media

JUNE 30, 2020

As with any inbound marketing campaign, establishing your goals for the virtual event will be key to mapping your strategy. Video can go a long way in gaining speaker interest and buy-in. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Outbound Engine

JULY 29, 2019

In addition to targeting specific neighborhoods when you create your adds, include your state, city or town name wherever possible in long tail keywords. Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Your website is the core of your B2B marketing strategy. How long has it been since you’ve done a redesign?

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

PathFactory

AUGUST 22, 2018

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event strategy, there is so much more to it than just showing up. Think of the long tail. Events make magic happen. We have a formula for online events.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

Zoominfo

AUGUST 7, 2018

Event Marketing. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178