ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Pam Didner

MARCH 20, 2020

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . I understand how tough and stressful it is to do marketing now.

Sales Management 98

Sales Management Top of Funnel Account Based Marketing Planning 98

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

BOP Design

AUGUST 14, 2018

Need to streamline your processes, schedule in advance, track data? It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Salesforce.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Eight practices are outlined to guide executives become more effective, and by “executive”, he means not only managers but knowledge workers overall. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. What is the story?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Kaon

MARCH 25, 2020

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. They relied on an inconsistent sales process that didn’t deliver the growth they needed.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Outgrow

OCTOBER 10, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed TJ Macke for our monthly podcast – ‘ Marketer of the Month ’! Using team selling to make large enterprise account sales easier. Shifting from sales enablement to revenue enablement. Migrating legacy data: knowing what to move.

Lead Ranking 52

Lead Ranking Enterprise Management Marketing AI Work Management 52

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. A B2B software company, or Skittles? Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Valasys

DECEMBER 7, 2022

Affiliate marketing is definitely something you’ve heard of if you’ve ever searched for “ways to make money while you sleep” on Google. Today, software for affiliate marketing are used by 81% of global brands. Running a successful affiliate marketing strategy requires a ton of work.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Budget 40

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

ClearVoice

JUNE 17, 2019

Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough. Decreasing your bounce rate, increase the time spent on pages, and moving users into a trackable marketing funnel is the ultimate goal. Content strategy vs. content marketing: What is the difference?

Marketing Automation Services 94

Marketing Automation Services Traffic Budget Programs Lead Ranking 94

Single Grain

MARCH 13, 2023

Landing pages are a critical element of any online marketing campaign, and choosing the right landing page builder can make or break your success. Boasting a wide range of features and functionalities, this platform has quickly become a go-to option for marketers looking to maximize their conversion rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Landing Pages Domain 52

Webbiquity

JANUARY 4, 2022

Those are among the questions I’ve had the opportunity to ask of 37 successful startup founders so far (plus one whose enterprise ultimately didn’t make it). That frustrated Mark Osuna Senn as he browsed online publications, so he decided to create a solution. Influencer marketing has taken off in the past few years.

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Lack of integration across marketing (58%). Lack of budget (43%) and buy-in (38%). Producing enough content (53%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. Background and Career.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. to continue nurturing leads through the funnel. And who wouldn’t want that?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Here are three ways to prepare to manage disruption. Adopt Agile Marketing Methods. Keep Focusing on Customers.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

accelerate agency

OCTOBER 27, 2021

What is Enterprise SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. What makes an enterprise level website?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

What is Enterprise SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. What makes an enterprise level website?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98