Exo B2B

NOVEMBER 9, 2017

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! At Exo B2B, we offer B2B marketing outsourcing services. Have you thought about outsourcing your marketing department? Why choose marketing outsourcing?

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. It’s like something magic happens in January—et voilà, the market is forever changed.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content4Demand

MAY 8, 2020

B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us. Excerpt from The Future of Business Payments.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 21, 2010

You might want to test this. • I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Fourth – what are the operational/resource concerns?

Social Media 155

Social Media Media Paid Content Work Management 155

Convert

APRIL 14, 2022

Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. You really should be testing everything on your Shopify store. This test reduced the conversion rate by 9%. And then, there’s the objection to testing.

Optimization 52

Optimization Top of Funnel Work Management Paid Search Agency 52