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Where social media fits into a comprehensive programmatic strategy

illumin

In April of 2019, eMarketer released a forecast for programmatic social. This growth leads forecasters to predict continued preference for social within the programmatic space going forward. This growth leads forecasters to predict continued preference for social within the programmatic space going forward.

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The future of martech: what does the industry look like post COVID-19?

ClickZ

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. As a result, advertisers will need to search for new ways to connect the digital and physical worlds, creating streamlined shopping experiences both within and outside of the traditional retail environment.

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Programmatic advertising trends | 2020

Bannerflow

As we highlighted in the introduction, it’s been forecast that up to 88% of digital display ad dollars in the US will be exchanged programmatically by 2021. In fact, eMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers’ total programmatic display budgets.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Portability and function have become more important for the average person than having a powerful desktop environment. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% It’s also an excellent place to share content relevant to your industry, thanks to its large reach possibility and professional environment. Pros: Fast-paced environment. billion in 2020. Large user base.

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Claritas – Barometric: Closed Loop Solution For Marketers

Valasys

eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S. Barometric is a media tracking and measurement company with the most advanced cross-environment media tracking and attribution solution in the market. ad market which exceeds the total spending on all traditional media.

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What is private marketplace advertising?

Choozle

According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. The forecast shows that marketers in the United States will spend $12.22 billion on open exchanges and $11.56 billion on the private marketplace this year. floor price).