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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Activity : Emails sent, calls made, requirements written. Account-based sales intelligence includes a lot more than email lists.

ROI 269
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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table. What’s the change?

Open Rate 114
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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process. Marketing Margie.

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The Art of Qualified Appointment Setting: Strategies to Secure High-Value Meetings

Only B2B

This involves creating detailed personas of your most valuable customers based on factors such as industry, company size, pain points, and goals. According to HubSpot , personalized emails have a 6% higher open rate and a 74% higher click-through rate compared to generic messages.

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How to Quickly Build a B2B List of Qualified Prospects

PureB2B

If your list doesn’t match your buyer persona , you’re not going to get responses. This can be done in a few ways: Have gated content that visitors can opt-in to by providing their email address. You write the email nurturing campaign. Downside #2: Inactive Users Lead to Less Responses. You create the opt-ins.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Research is vendor neutral. Reviewing how-tos, case studies, select vendors, etc. Click here for a guide on developing buyer personas. Have defined the solution and strategy.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Research is vendor neutral. Reviewing how-tos, case studies, select vendors, etc. Click here for a guide on developing buyer personas. Have defined the solution and strategy.