Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Level: Intermediate to Advanced.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. Email Workflows that Work.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

Examples 86

Examples VALS Newsletter Design 86

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111