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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. If everyone’s emailing their customers earlier this year to try to get the wallet share—as a consumer, I’m like, well, should I wait? Looking for more tips?

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Delivering Episode 14: How does an average subscriber think about email?

Litmus

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Yeah, but you also like hear me just kind of ramble on about email marketing throughout the day.

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Email Inspiration: 16 Places to Look for Examples

Litmus

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. But I am partially agree with you since for the newbie FB is boon for promoting themselves and their business.