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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

Most recently, a ton are riding the wave of generative AI with new APIs from OpenAI, Azure, and AWS. The state-of-the-art there has since leapt ahead a full generation. Unlike media budgets that are often highly elastic, they see martech as more foundational and evergreen. Memo to self: time to create the 2.0

SMB 106
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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

Experimentation and A/B Testing: An eCommerce startup embraces headless commerce to iterate quickly and optimize its online store. Elastic Path: Elastic Path is a leading headless commerce platform designed to provide enterprise-level flexibility and scalability.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Theme: A unique look at getting the most out of a new sales team from the fastest growing startup in history. Key takeaway: “Think about what happens without sales enablement – particularly at a startup. There isn’t a formal onboarding process.

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Why You Need Design Thinking and How to Use It

Convince & Convert

Because we’re entering an age of natural language interfaces and believable human-machine interactions, we have opportunities to extend the voice and elastic nature of conversation far beyond the reach of any individual department. The goal is to generate different directions for future exploration. Source: MU/DAI.

Design 107
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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Theme: A unique look at getting the most out of a new sales team from the fastest growing startup in history. Key takeaway: “Think about what happens without sales enablement – particularly at a startup. There isn’t a formal onboarding process.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Theme: A unique look at getting the most out of a new sales team from the fastest growing startup in history. Key takeaway: “Think about what happens without sales enablement – particularly at a startup. There isn’t a formal onboarding process.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Theme: A unique look at getting the most out of a new sales team from the fastest growing startup in history. Key takeaway: “Think about what happens without sales enablement – particularly at a startup. There isn’t a formal onboarding process.