The future of martech apps is happening in SMB and the mid-market. Here’s why.
chiefmartech
MARCH 4, 2023
Most recently, a ton are riding the wave of generative AI with new APIs from OpenAI, Azure, and AWS. The state-of-the-art there has since leapt ahead a full generation. Unlike media budgets that are often highly elastic, they see martech as more foundational and evergreen. Memo to self: time to create the 2.0
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