ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Website [4.03%]. Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Martech Advisor

SEPTEMBER 13, 2019

Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts. In this article, we discuss four examples of virtual reality marketing to help you learn from the hails and fails of the brands who dared. Key Takeaways for Marketers. Audi’s Experience Ride.

Examples 48

Examples Elasticity Planning Advertising Agencies 48

ScanmarQED

APRIL 4, 2024

What are response curves and why you should care about them Response curves are one of the most important outputs that Marketing Mix Modeling gives us. They map the inputs of a system to its outputs and are vital to determining the optimal allocation of resources across various marketing activities.

Allocation 59

Allocation Elasticity Lead Ranking Marketing Mix 59

Heinz Marketing

SEPTEMBER 21, 2020

Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. Losing field events was disruptive for a lot of companies.

Top of Funnel 84

Top of Funnel Work Management Webinar Metrics Lead Ranking 84

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100