Is the MQL Dead? Nope.
Zoominfo
OCTOBER 5, 2021
The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. What Is an MQL? Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. In this post, we dig into the ‘MQL,’ from how it works for qualifying quality leads to why the term is far from dead.
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