Sun.Sep 23, 2018

Questions to Ask before Marketing & Launching Your Product

NuSpark

Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks.

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8 steps to a more effective B2B marketing plan

TaylorMadeIn KEW

In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy.

Plan 105

5 Best Online Tools to Extract Images from PDF Files

JotForm

Ever read through a document and found an image that you wanted to download and use (with permission, of course)? Were you vexed after realizing that the document was a PDF file and thinking that there may be no way to get the image you want? We know your pain, and we’re here to help. We found.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

29 of the Best Social Media Marketing Blogs of 2018

Hubspot

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog.

The Differences Between B2B and B2C Marketing That Still Matter

B2B Marketing Directions

In a recent column published at The Drum , Samuel Scott argued that the marketing industry has split into two distinct camps that have adopted and now advocate two very different approaches to the practice of marketing.

B2C 52