Thu.Dec 13, 2012

Big Data For Marketing: I Want My Real-Time Dashboard

B2B Marketing Insider

“Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy.

Where Marketing Metrics Go Wrong

Modern B2B Marketing

by Jon Miller I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value.

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35 Free Pre-Designed Email Templates Just For You [And an Infographic!]


Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting -- but you also have to worry about how that email actually looks.

The Public Relations Metamorphosis: Social Media is Here to Stay


By Jennifer Wasilisin. Public relations strategies and tactics have certainly come a long way in the last several years. When I first began working as a PR account executive, the term “social media” didn't even exist.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Content Marketing And The Value of Relationships


Photo credit: Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely at a holistic approach that puts content at the center.

Establishing Trust with New Cloud Adopters


According to a report from 451 Market Monitor, the cloud computing marketplace will reach $16.7B in revenue by 2013.

SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.

100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Smooth Selling: A Voyage of Sales Prospect Discovery

Sales Intelligence View

Engaging a prospect requires efficient pre-call research. Unfortunately, sales intelligence can be faulty and a drain on your time. Follow these tips to put what information you have to best use, regardless of how much or little you have. Get to the Point.

GENWI Wins Inaugural MEF Americas 2012 Award for Mobile Innovation


GENWI Recognized as Hottest Mobile Start-Up at MEF’s North and Latin America Regional Conference Last Week in Miami. Rimma Perelmuter, Executive Director, MEF, commented: “Congratulations to GENWI for winning the first ever Mobile Innovation Award at MEF Americas. The award underlines MEF’s commitment to showcasing and supporting hot mobile start-ups.

Mood Matters: Knowing When, and When Not, to Offer the Product

Sales Intelligence View

Regardless of how many facts and figures we put in front of our prospects, the fact remains: They still make decisions based on feelings.

Content Marketing Tools Series #9 Evernote

Ambal's Amusings

About Evernote. Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas. Here are interesting 4 features that make Evernote unique. Keep everything in sync. With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use. Remember things you like. Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Personality Tests for Business: Powerful, Personal, and Interactive


There aren't many people in this world who enjoy having their internet browsing experience interrupted by irrelevant, obtrusive, or obnoxious ads. Thanks to tons of newly available data sources, however, marketing materials can now become much more relevant and useful based on behaviors, but even then - when the materials have substance and relevance (a.k.a. content) - timing is still a factor. People want to be engaged on their terms.