Fri.Jan 25, 2013

3 Types of Content that Can Bring In More Leads

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

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How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.

Trending Sources

SEO is Dead. Long Live SEO!

B2B Marketing Traction

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? I have news for you. It’s over. SEO as we knew it is dead.

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Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine

Hubspot

We'll make this one fairly short and sweet, folks, because well, that's what it is. Yesterday, Twitter announced the launch of its new, integrated mobile video app called Vine.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media

Marketing Action

Social media has changed the way marketers do business, so hopefully you’ve been keeping up with the competition. Businesses using social media typically share common goals – to increase brand awareness and generate leads.

The 5 Most Viral Moments of 2012

Sales Intelligence View

If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. These moments were discussed and shared everywhere online for weeks.

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Going from Good to Great Marketing: Leading and Managing Change

Modern B2B Marketing

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process.

Sales Tool Spotlight: Kred

Sales Intelligence View

Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? Kred throws that philosophy out the window with a social influence application that measures engagement, not followers.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Hottest Marketing News of the Week

Writtent

Keeping up with your subscription updates may be hard sometimes. Don’t you get tons of notifications and updates? We totally understand that.

Why Are You Running Facebook Apps & Promotions - for the Business or for the Bandwagon?

SnapApp

It's a simple marketing pattern - if a target audience says "call me", marketers pick up the phone; if it's "shoot me an email", marketers start aiming for the inbox. Naturally, when "Find me on Facebook" became popular, marketers were more than happy to oblige. Today, however, Facebook marketing, as well as other social media, email, and multi-channel marketing programs require a lot more sophistication than a simple presence.