KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Biznology

JULY 3, 2017

Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them.

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. As it happens, I’m also preparing a speech for later this month that will touch on the topic, which means I’ve spent many hours working on slides to communicate the relevant concepts.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

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Webinar Metrics

Hubspot

JULY 3, 2017

June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. (Just kidding, we write this roundup every month, but hey, it's fun to celebrate holidays.).

Social Media 74

Social Media Twitter Media Mobile Advertising 74

Hubspot

JULY 3, 2017

Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article. Six hours later, my blog post was gleaming. I felt great about it. But before I could close my laptop and pack up, a number at the bottom of my document jolted me sideways.

Hubspot 39

Hubspot Search Marketing Product Best Practices 39