Sun.Sep 26, 2021

Breadcrumb Navigation: Is It a Google Ranking Factor? via @sejournal, @A_Ninofranco

Search Engine Journal

Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? The post Breadcrumb Navigation: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

Why Hiring a Fractional CMO Is a Smart Marketing Move for Your Company

KEO Marketing

In 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice. And as a result of the COVID-19 pandemic, companies moved traditional marketing and event budgets online.

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Are 404 & Soft 404 Errors Google Ranking Factors? via @sejournal, @kristileilani

Search Engine Journal

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here. The post Are 404 & Soft 404 Errors Google Ranking Factors? appeared first on Search Engine Journal.

Rachel’s App of the Week: Duolingo

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Growing up, and to this day, there is one person who I always look to learn new languages from.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

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A Guide to Instagram Linktree for Directing Traffic to Your Website

Spiralytics

With its emphasis on visuals and short, digestible videos, it’s hard not to see why marketers have seen the potential of Instagram to tell new stories about their brands.

Why Marketers Shouldn't Ignore "Out-of-Market" Prospects

B2B Marketing Directions

If you've ever visited California wine country, you may have fantasized about owning a vineyard. Acres of trellised grapevines laid out in neat rows create an idyllic landscape, like the one shown in the above photograph. Of course, the reality is that operating a vineyard is hard work.

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