Search Engine Journal
SEPTEMBER 27, 2020
Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level. The post 15 Tips That Will Improve Your Writing Today via @ronlieback appeared first on Search Engine Journal.
B2B Marketing Directions
SEPTEMBER 27, 2020
Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based B2B executives in customer-facing business functions, including marketing, sales, business development, and communications. Survey respondents represented a wide range of industries and company sizes.
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Moz
SEPTEMBER 27, 2020
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.
Opt Intelligence
SEPTEMBER 27, 2020
Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes. Is your email database ready for the influx of online shopping? Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The ABM Agency
SEPTEMBER 27, 2020
In a world full of noise, it’s easy for your company’s message to get lost—especially if you’re not strategic in identifying your audience. (Learn more on identifying an ideal customer profile and buyer personas here.). As the popularity of account-based marketing —specifically tailoring content and creating unique messaging for individual accounts—continues to rise, the pressure is on for marketers to create campaigns that are more targeted and distinctive than ever before.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
SEPTEMBER 27, 2020
Account Based Marketing – An Excellent Personalization Tool. It is always a wise thing to opt for Account centric approach as it bifurcates the key business accounts and markets personally to the single units. This lessens the cost of marketing and delivers a transparent result. By identifying and targeting the decision-makers and influencers who can get benefits from what your company offers, you can make your marketing attempts more customized and effective.
GreenRope
SEPTEMBER 27, 2020
Understanding the Media & Public Access Libraries. We often get a lot of questions surrounding the media and asset libraries available within GreenRope. PDFs, videos, documents, and images play a critical role in business. From the photos you use for marketing and communication, to the PDFs and DOC files used for sales and contracts, keeping these files is available and organized is crucial as you grow and continue to build your brand.
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