Mon.Jun 23, 2014

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Email Marketing: 3 lead nurture paths you should automate

markempa

The next thing we want to be able to tell our team is: Did they activate the software, or are they using it?” As Keith explained, the product download is where the track begins, followed by responding to those product usages with emails offering helpful content. Keith asked. Turn users into customers.

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What Content Marketing ROI and a Beach in Fiji Have in Common

Adobe Experience Cloud Blog

As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention. Here’s how: 1. Share Insights. Set Mutually Beneficial Goals.

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What You Should Expect From Your Marketing Department

Hinge Marketing

An effective marketing team can have a profound impact on a modern professional services firm. Our research shows that internal staffs are almost always inaccurate in their perceptions of the market and their client’s true feelings and priorities. Your marketing team must include people with the right skill sets and experience.

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These 11 Ads Are So Good, You'll Forget They're Ads

Hubspot

As we move about our lives, marketers and advertisers are constantly fighting for our attention -- and because of that, we''ve become pretty intolerant of interruptive promotional messages. This ad makes a powerful emotional connection and it actually left many us on the HubSpot blogging team close to tears. 8) Luvs - Pacifier.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

As project managers, it is our job to take these initiatives and execute them effectively within our teams. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization.

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Customer Centricity Should be at the Core of Customer Service

GreenRope

” For more on culture, check out our blog post: Customer Satisfaction Begins with Company Culture. To show you what we mean, what better way to gain insight into best practices in customer relations than to ask our client services team at GreenRope? Simple, give them great service! Be quick to respond.

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Customer Centricity Should be at the Core of Customer Service

GreenRope

” For more on culture, check out our blog post: Customer Satisfaction Begins with Company Culture. To show you what we mean, what better way to gain insight into best practices in customer relations than to ask our client services team at GreenRope? Simple, give them great service! Be quick to respond.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Larger buying committees.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

On the other side of the coin, some teams still crave the social, in-person dynamic of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. What managers can do to enable their teams. And much more!

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. Join us for the fourth amazing episode in our Salesforce efficiency series!

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.