Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

BuzzSumo

APRIL 14, 2019

As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results. Website traffic is an obvious example. Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines. More and more, there’s another KPI that’s being treated with just as much – and sometimes even greater – priority.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

Spiralytics

APRIL 14, 2019

Internet usage is at an all-time high. In 2018, the number of internet users worldwide was at 3.9 billion , with East Asian countries accounting for 1 billion of internet users, followed by Southern Asia with 803 million. In 2017, the internet global penetration rate was at 48.9% , andthis number is expected to reach 53.7% in 2021. Wealthy markets like Chile and Russia are found to have the highest number of internet users, with 7 out of 10 residents having access.

Internet Marketing 100

Internet Marketing Marketing 100

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Buyers say there’s too much content and much of it is too hard for them to understand, delaying their buying process, and often their decisions.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

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Webinar Metrics

Genroe

APRIL 14, 2019

Inspite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. It centres around the idea of teaching and helping prospective clients before trying to close them. Many business people fear that giving away knowledge and intellectual property through different content marketing types will result in theft and a decrease in […].

Lead Generation 71

Lead Generation B2B Marketing Generation Content Marketing 71

The Lead Agency

APRIL 14, 2019

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion , while Bing’s ad revenue came in at $US3.2 billion. The reason most marketers opt for Google rather than Bing is that more people are on the channel, so they think that their ads are being served to a wider target audience.

SEM 48

SEM Advertising Agencies Tools Paid Search Agency 48