Sun.Apr 14, 2019

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.

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Know Your Influence: Success Signals to Watch in 2019


As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results. Website traffic is an obvious example. Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines.

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How to Structure Your Digital Marketing Team


Internet usage is at an all-time high. In 2018, the number of internet users worldwide was at 3.9 billion , with East Asian countries accounting for 1 billion of internet users, followed by Southern Asia with 803 million.

Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Problems with Marketing Automation [Infographic]


Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ).

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Using Bing as an Alternative SEM Tool

The Lead Agency

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion , while Bing’s ad revenue came in at $US3.2 billion.

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12 Steps to Lightning Page Speed


Posted by At Wall Street Oasis , we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits.