Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The efficiencies that Shopping Campaigns provide help retail businesses reach more customers, reduce their marketing expenditures and increase their overall return on ad spending (ROAS). Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement.

PPC 40

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Do you know your DCO from your DMP?

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.