Automating PPC with the New Google Ads
OCTOBER 2, 2018
Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The efficiencies that Shopping Campaigns provide help retail businesses reach more customers, reduce their marketing expenditures and increase their overall return on ad spending (ROAS). Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement.