How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%. Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales.

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Automating PPC with the New Google Ads


Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The efficiencies that Shopping Campaigns provide help retail businesses reach more customers, reduce their marketing expenditures and increase their overall return on ad spending (ROAS). Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution


As a case study, Google highlighted German online pharmacy , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS). DoubleClick Search and Smart Bidding.

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]


Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS).

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Return on Ad spend (ROAS) – is the measurement of how many pounds you receive for every pound that you spend on advertising. Do you know your DCO from your DMP?