article thumbnail

Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement. Bid More Effectively with Smart Bidding.

PPC 40
article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). As such, if the ad isn't delivering on expectations, adjustments can and should be made during the length of the campaign.

Buy 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge. to an exceptional 9.20

article thumbnail

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%. Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available). Branded Takeover.

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

article thumbnail

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

Adwords 40