QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Businesses can now optimize their bidding strategy for cost-per-action, ROAS or another measurement. Bid More Effectively with Smart Bidding.

PPC 40

PPC Ads Google Automation 40

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Branded Takeover. million impressions. Description Length : Between 12-100 characters.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Inbox Insight

DECEMBER 18, 2018

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Advertising Agencies 49

Advertising Agencies Cost per Acquisition Cost Per Thousand Advertisements 49

QuanticMind

MARCH 22, 2017

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40