How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”).

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]


Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Do you know your DCO from your DMP?