article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. So what about ad networks? Google Display & Video 360. Verizon Media.

Buy 83
article thumbnail

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). Branded Takeover. million impressions.

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. DoubleClick – a Google marketing platform that combines advertising and analytics. It is calculated by taking (Revenue-Cost)/Cost.