Convince & Convert

NOVEMBER 5, 2014

Google has had a lion’s share of the kingdom to itself since buying DoubleClick. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Bob Knorpp , the host of the incredibly popular advertising podcast, The Beancast. Think about how much more Facebook knows about you than does Google.

Paid Content 134

Paid Content Doubleclick Facebook Google 134

Convince & Convert

NOVEMBER 5, 2014

Google has had a lion’s share of the kingdom to itself since buying DoubleClick. Today’s Sprout Social Shoutout is for my friend Bob Knorpp , the host of the incredibly popular advertising podcast, The Beancast. Think about how much more Facebook knows about you than does Google. billion users is pretty damn impressive.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Crimson Marketing

JULY 16, 2014

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Marketing Technology Podcasts' Matt holds a MBA from the Harvard Business School and a B.A.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

NuSpark Consulting

MARCH 9, 2013

Event tracking allows you to measure podcast listens and downloads. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. For any ungated content available as PDFs, you can measure downloads. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Zoominfo

MAY 21, 2020

In this case, listening to a podcast was all it took: Note: The screenshots throughout this post are of emails from DiscoverOrg, which acquired and merged with ZoomInfo in 2019. Hey Kara – I listened to you on the Sales Acceleration Podcast on my way to work this morning and loved your insight on the future of sales development.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113