Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

KoMarketing Associates

JANUARY 30, 2018

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. By inputting information into a few simple fields like ad creative, budget, and store addresses, Google will optimize ads across all platforms. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Sharpspring

SEPTEMBER 8, 2017

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Filtering and Manipulation: In the tracking libraries, you can include, exclude and modify primary data fields. Data Import: You can upload data from external sources and use it with Analytics data.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Even though content marketing might be a solution to display and TV advertising, there are those people in the marketing field who aren’t changing the way they work to solve the deeper problem at hand. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62