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How to pitch your GTM messaging to a full range of personas

Tomorrow People

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? For example, DevOps may not like fluffy marketing speak, but will want the tech specs. Positioning.

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15 Key Integrations Between CRM & Your Other Business Processes

Hubspot

You can connect popular platforms including Facebook , Twitter , and LinkedIn to your CRM. Proposal and Document Integrations. By integrating a document and proposal software tool such as PandaDoc with your CRM, you can send proposals and contracts in one central interface. Prospecting Software Integrations.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

Years ago, I noticed a need in the market for a tech company that understood what architects and builders did with technology instead of just selling a product, so I started CADsoft Consulting. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are.

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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today. Contrast this with a lead generating website that is designed to make it easy for clients to understand your value proposition, download valuable information and request a proposal.

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CRM vs. Marketing Automation

Sharpspring

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. Many people assume CRM and marketing automation are interchangeable, but it’s important to distinguish what each concept entails.

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Remember to tend to your technology

Biznology

Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. Starting in 2003, I became a marketing guy; in late 2006, I became a president and COO. Sort out a process for backing-up or cross-posting everything you do. I sort of put my tech on autopilot.

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Digital Branding for Professional Services

Hinge Marketing

It typically involves using online channels such as websites, social media, webinars, search engine optimization, online reviews, guest blogging, earned media and digital advertising to build engagement and drive greater exposure. His blog, which was named one of the top 25 blogs by Time Magazine, is read by more than a million marketers.

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