KEO Marketing

MARCH 30, 2017

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. 66% of consumers have made a purchase online as a result of an email marketing message. Source: Forrester Research).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Social Media 167

Social Media Studies Media Case Studies 167

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

B2B Digital Marketer

OCTOBER 19, 2020

Let’s say in your book, you also lay out the false solutions. So if you think this is your solution, that’s not it. If you think this is your solution, that’s not it. If you think this is your solution best at it. He’s talking about these solutions that I’ve, that have failed.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. Andrew Spoeth ( @andrewspoeth ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

AUGUST 31, 2010

Is Technology the Problem, or the Solution? Here’s a different spin on conversations with some research about the effectiveness of online conversations. Dr. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116