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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

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Revenue Streams and the Publishers who Love Them

Anyword

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . Newsletter Subscriptions – In the publisher-reader relationship, nothing says “swipe right” as a user giving you their email. The upshot?

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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Brand response – Ask visitors to our website to subscribe to the brand’s e-newsletter on healthy eating for families.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

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5 Golden Rules for Your Next Content Marketing Hire

Contently

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

What keeps you up at night about your content marketing program? Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Well, guess what? Why this works.