Remove sales-opportunities
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Stop the random tactics and optimize your demand gen

Rev

This new normal forces demand gen teams to operate as lean as possible—and the high-performing ones are claiming this opportunity to improve. Scrutinize your CRM to shorten the sales cycle Demand gen organizations don’t just have to produce more with less—they often have to produce more quickly with less, too.

Demand 60
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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

You create meaningful differentiations by highlighting and showcasing your in-house expertise. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. In turn, it will help generate better-quality leads and grow sales. looking for solutions)? Engagement Time, etc.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do?

Tactics 101
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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

ViewPoint

Tim has more than 20 years experience in marketing and sales. Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .