EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat.

Stats 68

Stats B2B Sales Gartner Case Studies 68

Golden Spiral

OCTOBER 1, 2021

69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Golden Spiral

OCTOBER 1, 2021

69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

SnapApp

JUNE 25, 2019

Marketers—does it feel like your leads go into a black box after sending them to sales? One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team. 10 Tactics For Improving Your Sales Conversion Rate.

Conversion Rate 80

Conversion Rate Lead Ranking Tactics Marketing Qualified Leads 80

DivvyHQ

MAY 6, 2019

As marketers, we know that developing messaging for a brand, product or service is complex. Maybe you even have a strong content marketing plan and content calendar. Align Sales and Marketing Better. The matrix reminds sales and marketing that they are on the same team. Can they hear you? Sometimes, sure.

Relevance 83

Relevance Conversion Marketing Management Buyer Personas 83

Only B2B

DECEMBER 11, 2024

Hot leads are the ultimate focus of your sales cycle. How to Identify Cold Leads Cold leads know little to nothing about your company, making them easier to differentiate from warm and hot leads. Regularly publish relevant content, including news, stats, and testimonials, to spark curiosity and increase engagement.

Top of Funnel 71

Top of Funnel Sales Qualified Leads Leads Lead 71

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. But when you get it right, B2B content marketing can have a huge impact on the success of your organization.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Valasys

SEPTEMBER 20, 2024

Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies that could offer your SaaS company the growth and success that it deserves. Why SaaS Marketing is Unique? Now let’s get going!

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

Vidyard

JULY 27, 2022

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 The Stats on How Teams Use Customer Service Videos 3. Common Use Cases for Video in Your Knowledge Base 3.1.2 Demo Videos Provide More Time for Differentiation 5. Create Mini “Case Study” Videos About Past Work 7.4

Template 73

Template Video Marketing Work Management FAQ 73

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5 Video Content Marketing Statistics 2.11 The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 What can you test?

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52