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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

In this case, that means getting a gift for my fiancée. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. And they’re starting to differentiate between qualities and prices.

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 The Stats on How Teams Use Customer Service Videos 3. Common Use Cases for Video in Your Knowledge Base 3.1.2 Demo Videos Provide More Time for Differentiation 5. Create Mini “Case Study” Videos About Past Work 7.4