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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

While laying down the basic building blocks of our strategy, something became increasingly clear: he and many other leading digital marketers seem to be wholly centered on the delivery of offers. Now don’t get me wrong, offers are extremely important to measuring engagement and ultimately triggering a conversion.

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Why and How to Send A Personalized Discount Email

SendX

Email marketing personalization has more than one form. But there are ways to differentiate yourself from the rest, regardless of your size or niche. Personalizing their experience will be a leap forward in fulfilling their expectations. What is a Personalized Discount Email? But that’s not going to guarantee you success.

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Mastering the Deal Pipeline: 5 Tactics to Boost Conversion Rates

SmartBug Media

Conduct thorough market research to understand their pain points, needs, and preferences. Regularly review and update your qualification criteria to adapt to changing market dynamics. This helps to differentiate your brand and create a strong selling point. A well-crafted value proposition: Addresses the customer's pain points.

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. The lack of confidence B2B organizations have in their data is hindering the ability to deploy key sales and marketing initiatives,” the D&B report concludes. What’s a marketer to do?

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A memorandum on how to monetize ABM

xiQ

Account-based Sales And Marketing (ABM) Is Complex! On average large companies generate 25 sales triggers, events that warrant a response from the sales team, per day or 125 per week”! Needless to say that it’s humanly impossible to stay on top of all the sales triggers. Sales And Marketing Need To Function As One Unit.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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Are You Satisfying Your Subscribers’ Hierarchy of Needs?

Convince & Convert

Relevance is about fulfilling all four levels of the Hierarchy of Subscriber Needs —that is, creating a subscriber experience that is: Respectful. At the lowest level, subscribers need marketers to respect their permission grant. Thankfully, marketers now have many tools at their disposal to create valuable experiences.