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What is marketing automation and how can it help B2B marketers?

Martech

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features.

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Stop! Or go directly to email jail

Martech

Even basic email sending platforms give you rudimentary tools to differentiate your messages if you have the data to drive them, even if you have an email staff of one. Even sending one personalized or segmented email for every 99 one-to-everyone messages you send is a step in the right direction. It’s not a goal.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

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How to Use Email Marketing in Your ABM Strategy

PureB2B

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into How to Use Email Marketing to Boost ABM Results.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Email campaigns 4. Multistep campaign: email/phone / social media 5. However, email campaigns can be challenging to get right.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

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3 Questions to Help You Audit Your Positioning Statement

Aberdeen

Give the prospect a break – differentiate! ” Failure to differentiate creates market confusion and that inevitably leads to longer sales cycles. Check for consistency and repetition of this message by evaluating other marketing communications (collateral, press releases, banner ads, email campaigns, etc.).