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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Employing Market Basket Analysis in B2B Marketing helps market strategists gain insights into items frequently purchased together.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

With the advent of technology, the internet of things & data-driven approach to marketing, the conventional ways of email marketing were substantially revolutionized. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The collected data after appropriate processing and cleansing can be used by the marketers to run several types of virtual events as well as to run several targeting and re-targeting campaigns. The modern age B2B marketing tactics are witty and quirky at the same time. Wrapping Things Up.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Brands in the recovery phase of “omnichannel reputation management” are the ones that have probably been hit through bad reviews & need to substantiate some serious self-promotion & good marketing to win over the trust of their prospects & customers & undo the damage being done.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

With ABM, marketers can manage who will see their marketing content. ABM targets people holding specific job designations at specific companies, who they believe will be the best to reach out for a particular product or service. They create targeted material which in conjunction with the areas of interest the prospects.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting.