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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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The Importance of an Email Marketing Database for a Business

SendX

You can grow your email list using Instagram , LinkedIn, and even Twitter, too! Unlike a homepage, a landing page is designed to get people to take a specific action. It’s a visually attractive design that conveys key information fast. That’s the start of an email list right there! You can also run a social media ad campaign.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Sales Navigator was designed to automate and enhance the advertiser’s ability to track and communicate with their LinkedIn leads.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. ABM is slow by design. On the other hand, you have been exhibiting at trade shows for years.