Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Content clusters help in improving the authority of the website – showcasing the expertise of the website in providing valuable information on a wide range of niche-specific topics.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). They need to amass various pieces of information about the personas, before segmenting & targeting them. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. To be successful in B2B eCommerce businesses need to use analytics and BI-tools. Map the customer journey.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in.

Paid Content 40

Paid Content Email Marketing Optimization Research 40